Who We Are

Our team are a handpicked bunch of product and brand development experts. From developing products for major brands to delivering them to the consumer in the best way, we live and breathe this industry. We’ve worked in and with all kinds of organisations, from start-ups to leading national retailers, blue chip multinationals and some of the country’s most prominent manufacturers.

Here are our mug shots for your enjoyment….

  • Victoria Feebery (she/her)

    The F in FRH.

    As some of the team like to remind her, Vic has been in the industry as long as some brand founders have been alive. With experience in almost every step of the value chain, there’s not much about product development she doesn’t know and loves nothing more than a challenge.

    Whatever product you are developing, Vic will find a way to get it down a production line, she is to a supply chain what Dumbledore is to Hogwarts. (If you don’t get that reference, go watch Harry Potter immediately plz) … basically she’s dead good at product development.

    One of her favourite games to play is ‘guess the product cost’ & it’s not often she loses! So go on, challenge her to a game.

  • Sandra Hadcroft (she/her)

    The H in FRH

    The ultimate packaging nerd & one of the industry’s leading packaging technologists, Sandra’s spent years developing bespoke tooled packaging and products for world leading personal care brands.

    She knows the workings of a production line like the back of her hand and is never happier than when buried under a mountain of technical specs using vernier calipers as crampons.

    You’ll be hard pressed to find someone with more experience… just don’t ask her for help with I.T or social media.

  • John Francis (he/him)

    With a wealth of global experience in health & beauty specialising in brand creation, account management, product development, strategy and retailer execution, John is basically a Yoda of brand building.

    If you’re not sure of the need to pin down your bullseye customer or if your brand strategy seems a bit out of control, John is the calm voice who’ll make everything seem super clear.

    An all round wonderful human who inspires creativity and keeps you focussed on the task at hand (we’re speaking from first hand experience here!) If you think your brand could do with a bit of attention, John’s your guy!

  • Jess Neal (she/her)

    One of the kindest humans you’ll ever meet, Jess is driven by making people happy. She specialises in packaging and product sourcing and we’ve never known her give up until she’s hit the brief.

    She’s an absolute fiend when it comes to researching and finding suppliers and give her a brief to get stuck into and she will not disappoint.

    Loves to challenge Vic to the game of guess the price of the component and is now top of the league.

  • Tara Beeden (she/her)

    With decades of experience in the lab working on some of the worlds leading formulations, for some of the UK’s leading brands, Tara is one of the most experienced technical experts there is.

    She’s a haircare technical expert (with great hair… coincidence?! We think not!) who loves finding new & unique raw materials to create truly innovative formulations.

    Tara looks at formulations the way Neo looks at the Matrix.