We are a product development agency that turns ideas into global beauty brands.

An end-to-end beauty brand agency where smart brand strategy meets breakthrough product development - we’re expert hands to take your ideas to shelf.

A row of black and white skincare product tubes and bottles with the brand name THE INKEY LIST, including salicylic acid cleanser, hyaluronic acid serum, squalane lipid blend, and omega water cream.

Real Results * our clients.

Akt - Product Development Team

AKT London

For over four years, we led NPD for AKT London, working directly with the founders, Ed & Andy, we helped scale the brand from start-up to global success.

Joonbyrd packaging development

JOONBYRD

Dr Alexis came to us with her formulations developed. Our role was to bring Joonbyrd to life through bespoke packaging that matched the brand’s bold vision.

Collection of Luna daily skincare products, including a small bottle, a larger bottle labeled 'The Everywhere Wash', a spray-to-wipe bottle, a bar soap, and a gray Luna case, arranged on a white surface against a light background.

Luna Daily

We supported Katy’s vision from the very beginning, offering ad-hoc advice that evolved into full development and now strategic expertise across the entire supply chain. From day one to scale-up, we’ve been by their side, now empowering their internal team as they continue to grow.

Skincare products including a tube of Oat Cleansing Balm, a small bottle of Hyaluronic Acid Serum, and a tube of Caffeine Eye Cream from THE INKEY LIST, displayed on pastel-colored blocks.

The Inkey List

We collaborated with Founders Colette and Mark right from the start of their journey to invent Inkey’s innovative supply chain, effectively cutting out the middleman and enabling direct sourcing. A bold new model that made them one of the fastest movers in beauty.

Collection of skincare products in sachets and bottles arranged on a marble surface with a decorative black and gold box in the background.

111 Skin

We developed the holiday gift range for 111SKIN the luxury Harley Street skincare brand. A standout brief that led to an unforgettable collection.

A person holding a red bottle of Roam Silk Lubricant with ingredients including Tonka, Aloe, and Olive, positioned against their bare skin.

Roam

Following Roam’s game-changing launch, we were brought in to create a five-year NPD roadmap, building on their momentum with a strategy for long-term innovation and growth.

A round, peach-colored container of DIRTEA Chaga Powder on a pink background.

DIRTEA

We supported the Salter Brothers from concept to MVP—building out packaging, distribution, DTC strategy, and copy. A hands-on partnership that brought their powerful ingredient to life.

Collection of luxury cosmetics including lipstick, eyeshadow palette, lip gloss, and a compact, all with gold accents, set against a gold background with reflections.

No7

While at WBA, we worked across No7’s skincare and makeup ranges as Trading and Sourcing Managers. Including a full brand relaunch and shaping a five-year strategy for the UK’s #1 beauty brand.

Collection of Soap & Glory skincare products including a body wash, facial wash, face mask, body butter, and a mascara.

Soap & Glory

At WBA, we were Brand Manager and Sourcing Manager for Soap & Glory — launching the makeup range, leading a skincare relaunch, and delivering true innovation in bodycare.

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